In a simple terms, using various digital tools and techniques to promote a business or product online, from start to finish.
A comprehensive approach to online marketing that covers all aspects, from creating a website and optimizing it for search engines to running advertising campaigns and analyzing data to improve results.
It includes everything from SEO, content marketing, and social media to email marketing, PPC advertising, and analytics. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# SEO
#Digital Strategy
#Customer Journey
Reporting
# Influencer Marketing
#Content & Copywriting
#Structured Data
# Optimization
#Social Media Advertising
#SEM
#PPC
#SEO Tools
“Martech” is a term that refers to the blending of marketing and technology. It involves leveraging technology to achieve marketing goals and objectives. Martech encompasses a wide range of tools and platforms that marketers use to plan, execute, and measure marketing campaigns.
Examples of martech tools include CRM systems, email marketing platforms, social media management tools, and analytics software. The goal of martech is to improve the efficiency and effectiveness of marketing efforts by using technology to automate tasks, analyze data, and optimize campaigns. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
#Digital Strategy
#Customer Journey
#Content & Copywriting
Digital marketing strategy involves developing a plan to leverage online channels such as websites, social media, email, and search engines to reach and engage with target audience.
We introduced our curriculum to seven types of digital marketing strategy: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing, marketing analytics and content marketing. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
#Digital Strategy
#Customer Journey
#Content & Copywriting
Search engine optimization (SEO) is a vital digital marketing strategy for businesses that benefit from driving traffic to client websites. SEO is the process of optimizing client website so search engines, such as Google rank client website high on search engine results pages (SERPs).
SEO is all about driving organic traffic to client site. Unlike paid advertising, with SEO, visitors who find client site come from unpaid searches. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# SEO
#SEM
#Structured Data
Marketing analytics involves the measurement, management, and analysis of marketing performance to maximize effectiveness and optimize return on investment (ROI).
Marketing analytics plays a crucial role in helping businesses make data-driven decisions, improve marketing ROI, and enhance overall customer experience. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# Optimization
Reporting
Social media marketing is one of the most popular forms of digital marketing. People of all ages use social media for entertainment, interacting with others, gaining information about specific interests and shopping. We are included top platforms in the curriculum.
Top social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat and X (formerly Twitter). New platforms, such as BeReal and Poparazzi, are entering the market regularly. Candidates will get overall idea in the course.
Mobile marketing typically is conducted via text, also called short message service (SMS). Text open rates are estimated to be as high as 98%, which is one reason mobile marketing can be so effective. While text messaging is the most common way to market via mobile devices, notifications from mobile apps and social channels can also be received on smartphones.
Email marketing is another top digital marketing strategy you’ll likely want to add to your marketing mix.
We must develop a strategy for collecting email addresses from clients and prospects. Many businesses collect emails with every customer encounter, sometimes offering a special incentive for joining an email list. Your business website is also a terrific place to offer incentives to visitors so you can grow your email database.
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
Content marketing can take many forms, including blogs, infographics, whitepapers, ebooks, videos, podcasts, quizzes, slide decks and webinars. Unlike advertising, content marketing is not blatantly promotional but instead employs more subtle tactics to inform, educate or influence a desired target market.
One of the key advantages of content marketing is that you can do it on virtually any budget. Student can study in detailed as we already included in the course.
USING TOOL :
KEY SKILLS:
#Social Media Advertising
# Influencer Marketing
#Content Marketing
#Email Marketing
#Landing Pages
Advertising technology, refers to the tools and platforms that help advertisers and marketers target, deliver, and analyze their digital advertising campaigns. AdTech encompasses a wide range of technologies and practices used in the digital advertising ecosystem, including: Supply-Side Platforms (SSPs), Ad Exchanges, Data Management Platforms (DMPs), Ad Servers, Dynamic Creative Optimization (DCO), and Retargeting. Candidates will get overall idea in the course.
USING TOOL :
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
#Media Advertising
You pay a fee every time someone clicks on your digital ads. The amount you’ll pay is determined by the platform you’re advertising on, the potential traffic for your promoted post and the number of competitors willing to pay for similar ads.
Google Ads is the largest PPC platform in the world. You can also purchase PPC ads via the Microsoft Search Network on Bing and partner sites as well as on top social channels, including YouTube, Facebook, Instagram, Snapchat, LinkedIn, Amazon and TikTok. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
UX and UI design aim to create a product that not only looks great but also provides a seamless and satisfying user experience. Good UX/UI design can lead to higher user satisfaction, increased engagement, and ultimately, a more successful. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
#Influencer Marketing
#Social Media Advertising
#Media Advertising
The Tools and Frameworks for Driving Digital Marketing Ecosystem
“Moriaah saves visitors a lot of time with its simple and easy-to-read FAQ page. Questions are separated into larger categories that make for simple searches. While there’s no search bar, the ease of viewing all questions on a single page makes for an equally accessible experience.”
“If you scroll down, you can read each question within each topic and click on the arrow to read the answer.”
The world is becoming increasingly digitalized, and this is having a major impact on the job market. In today’s economy, businesses are looking for employees who have digital marketing skills through which they can reach and engage with customers online.
We are offering one of the most advanced digital marketing courses. Including our partners live projects and present data management insights under GDPR policy consent.
Plenty of payment offer is available upon requirements.
One of the best things about this kind of training is that student gains knowledge of the real-time development process as adopted in the companies for the actual project development process. We are providing real live projects through our partners. They demand enough requirements for talented workforce.
Offcourse, you can work full-time while enrolled in this course?
Join a network of over 10,000 professionals who are transforming and accelerating their careers through cutting edge tech skills.
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