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Digital marketing strategy involves developing a plan to leverage online channels such as websites, social media, email, and search engines to reach and engage with target audience.
We introduced our curriculum to seven types of digital marketing strategy: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing, marketing analytics and content marketing. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
#Branding
#Marketing Research
Content marketing can take many forms, including blogs, infographics, whitepapers, ebooks, videos, podcasts, quizzes, slide decks and webinars. Unlike advertising, content marketing is not blatantly promotional but instead employs more subtle tactics to inform, educate or influence a desired target market.
One of the key advantages of content marketing is that you can do it on virtually any budget. Student can study in detailed as we already included in the course.
USING TOOL :
KEY SKILLS:
#Content Marketing
#Email Marketing
#Landing Pages
Social media marketing is one of the most popular forms of digital marketing. People of all ages use social media for entertainment, interacting with others, gaining information about specific interests and shopping. We are included top platforms in the curriculum.
Top social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat and X (formerly Twitter). New platforms, such as BeReal and Poparazzi, are entering the market regularly. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# Optimization
Reporting
Search engine optimization (SEO) is a vital digital marketing strategy for businesses that benefit from driving traffic to client websites. SEO is the process of optimizing client website so search engines, such as Google rank client website high on search engine results pages (SERPs).
SEO is all about driving organic traffic to client site. Unlike paid advertising, with SEO, visitors who find client site come from unpaid searches. Candidates will get overall idea in the course.
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
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